from WHAT BLOGS COST AMERICAN BUSINESS

Time spent in the office on non-work blogs this year will take up the equivalent of 2.3 million jobs. Forget lunch breaks — bloggers essentially take a daily 40-minute blog break.

One of the myths of productivity is that people need to be doing something productive all the time. It limits the speed at which workers come up with better ideas and increases the time required to complete a task. Slack is good.

Andy Sernovitz, CEO of the Word of Mouth Marketing Association, said blogs have become the favored diversion for “office goof-off time,” though he notes it’s hard to segregate blog time since blogs often bounce readers to professional media sites.

As if only well edited media biased from larger more corporate perspectives has any value…